The rise of smart phones and the fall of consumers..

Why would a consumer buy a commodity that they would not sufficiently use? According to an economist, one should use a commodity until it serves them maximumly. According to my observation of around 60% of consumers with smart phones, only 30% maximum use the applications of their smart phones or have actually downloaded apps that they currently use.

Smart phone usage depends on several factors such as career, age, lifestyle, income. If one is an IT Guru, they will actually want to own a phone that fits the bill in terms of usage et al. Some IT professionals such as programmers, can own several with different Mobile operating systems as a test ground for their systems. Business professionals on the other hand, want to read their emails and actually respond as fast as possible, viewing and attaching all relevant materials from their phones. Some smart phones have gone a step further and actually enable a user to sign their documents from their own phones.

Age, most young people actually use their phones for more than the calling, sms, Internet functionalities. They keep up with the latest applications, such as games, or music players, others even watch movies from their smart phones depending on the memory capacity.

Lifestyle, some people are 'walking brands' they actually represent a kind of brand that people would like to be associated with. A phone also should much the kind of lifestyle that they want to live.

Smart phones do not come cheap, so why would someone not use the applications that are available to the user?

·         Time: Most apps require searching and testing, some people will only act on referrals rather than search for their own. As for some they do not have the time to use these applications.

·         Ignorance: This is whereby one doesn’t know or rather doesn’t want to know what their phones can do for them.

·         Illiteracy: This could be as a result of being given a phone as a gift, or Buying a phone where one is not sufficiently educated.

·         Boring applications: Some applications are general especially games, they maybe be boring to one user, but interesting to another. The best way to solve this is to download applications that suite your interest.

As an IT person, i would encourage people to maximally use their phones so as to get ROI also to appreciate technology and engineering through the usage. This also helps programmers get reviews about their applications in terms of usage, ad revenues, points to improve also better your live by making things easy.

Buy a phone that you intend to use,don't be like a Subaru driver who drives it through traffic all the days of his life.

PS: If you can get it on your computer, probably there is a version for your smart phone.

All pictures are subject to copyright.